"Top notch dealership from A to Z. Staff is friendly, and technically knowledgeable. All repairs and upgrades performed on time, and done right the first time. Prices for work very reasonable,  highly recommend to anyone." - MM 6/01

"Seem like a very honest dealership.  I asked them if they sell out of state and was told no (unfortunate for me since I live in GA) but asked what they sell bikes for. The salesman said they charge MSRP and that they include a 5 year extended warranty, HD factory Security system, setup and freight. They had a 2002 FLHRCI 2 Tone on the floor for $19259 which equates to about a $325 setup fee.  Even though I obviously wasn't able to buy a bike from them, the salesman still took his time to answer all the questions I had about that bike and let me pick his brain about what he knew about how the '03s were going to be sold.  BTW, the reason I was told for not selling out of state was to foster a local customer and get their service and parts & accessories business hence selling the bike for MSRP.  If I still lived in NJ  I would wholeheartedly recommend this dealership." - MC 05/02

"I went to Atlantic County H-D after having a bad time with some of the local dealers in the Cherry Hill, NJ area. I was looking to purchase a Black 2003 Sportster Custom. Both dealers in my area were quoting $1,000 over MSRP for this bike. One of them told me I could “probably” get one by April if I bought it now. The other dealer did not even give me a call back after speaking to one of the salespeople. At this point I gave A.C. H-D a call and was quickly put on the phone with one of their great salesmen who took the time over the phone to answer all my questions, joked about some of my experiences, and informed me of their pricing upfront, which was selling bikes at MSRP with no added garbage. I went down that weekend to find the exact bike I was looking for, coming in before the end of the month! 3 weeks later, the bike was in, just as promised. The dealer made sure to call me through the process to update me on what was going on, and the entire staff was friendly and helpful, treating their customers with respect." - DF 09/02

"Was forced to make a stop at Atlantic County Harley for repairs on my way to the NJ State Rally...Although the service department was getting hit pretty hard that day, the entire staff remained friendly and calm ...I was pleasantly surprised to be back on the road in about two hours...Very nice store with some antiques and collectibles upstairs and good conversation...They also rent bikes...A pleasure to deal with and highly recommended." - RV 09/02

"They seem very nice.  Not a huge shop, but they treated me well each time I went there (and I don't know anyone there) so it was nice to see how well they treat strangers." - EP 1/00

"gets $3,000.00 over MSRP." - BG 1/00

"I bought my 2000 Heritage Classic from H-D of  Essex.  I am from Georgia.  Cost me $2,000 over MSRP which is less than market value. E-mailed 300 dealers across the U.S. and this fine dealership was one of only four that had a bike to sell at a reasonable price and that would sell out of state.  They treated me right in every way.  See George." - SA 3/00

"I am very pleased with all at Mills H-D. Even though this was my first Harley, AND it is just a "Sporty", all of the salesmen, owner, parts and accessories people I dealt with treated me very good and like I was SOMEBODY (even though they knew I just got rid of my "sport bike") and like I was a part of the "Harley family". I got my shiny new XL883 a few weeks ago for only $180 above MSRP, and a very nice discount on all parts and accessories, No B.S., No price gouging. An outstanding deal, considering I was quoted $4,000 above MSRP at "Mike's Famous" in Delaware. (Yikes!) Very courteous and knowledgeable staff; a VERY satisfying experience overall. Hey, Mills, you guys (and gals) ROCK. I'll send all my friends there. Keep up the good work." - RF 03/02

"Mills HD has treated my Girlfriend and her 2001 Sporty 883 ok. She even ordered it from there. I must say everyone was nice to her EXCEPT the owner. The mechanics went out of their way for her to resolve a blinker malfunction until the "boss" thought they must have been doing something he shouldn't have and had the mechanic "unfix" what he did. I have been going there for parts and insurance since picking up my Sporty a little over a month ago. Everyone has been GREAT to me. First getting my Insurance, in and out real fast, for Insurance even! The Parts dept. even though I have no clue what you call half the parts he is still very patient and works with me. (Especially with my primary gasket). All in all I would suggest Mills. Just stay away from the Boss." - BD 07/02

"Mills DOES NOT sell at MSRP. I called on two occasions in July 02 and just today 8/8/02. I'm looking for an 03 Road King Classic Gunmetal - MSRP 17,760 - they sell 2,000 over. The sales people were not friendly - I wanted to know how long the list is was told 3-6 months. I said I would like to take delivery after the winter "like April". He wanted me on the list now - said "you must take them as they come in" Not me! Would never buy there! Both times I called they had a pure sales attitude." - BP 08/02

"This has been the absolute best purchasing experience I have ever had, bar none. In Oct 2003 after I was driven away by another dealer only a short drive up the road I stopped in Mill's and was greeted by a friendly sales staff.  The salesman was more than happy to sit down and give me out the door prices for a bike for me ('04 FXST) and one for my Father ('04 XL1200C). The salesman went over everything and the deal was done, 2 bikes out the door. Since the initial purchase, every time I stop in I am greeted by the staff who all greet me by name, now that's a great feeling at a dealership.  They make you feel at home and are very glad to have you as part of the Mill's Harley Family, they go out of your way to keep it that way.  I will never buy another Harley from anywhere else." - PB 06/04

"Sales - Bought my 96 FXSTC new (MSRP which was unheard of back then!) there & they even helped me sell my Sportster on their showroom floor!  Recommend HIGHLY. Service - Had one unpleasant experience. Bought some new pipes there and found hammer marks on a bracket brace.  Luckily the lead service tech admitted the problem & corrected immediately.  Still go back there." - PP 02/05

"A little pricey, but the people there were respectful and helpful, which counts for a lot in my book." - CC 4/01

"After shopping about 15 dealers in NY, PA, and northern NJ for my '02 FXDL this past winter, I ended up at Legends.  They had one on the floor tagged at MSRP plus $225 setup and NJ sales tax.  After reading about mega-buck mark-ups, snotty sales people and other horror stories at some dealers in NJ and throughout the country I am more than satisfied with Legends.  Mine was a truly painless sales experience. About two weeks after taking delivery, the battery died.  They came over within two days, trailered my bike back to the shop and replaced the defective battery.  About a week later I got a follow up call from the Svc Mgr making sure everything was ok. Legends is a small shop in a low traffic location. They are about to move to bigger quarters.  I hope they keep their commendable customer focus and small store mentality." - HS 04/02

"After a day of searching throughout the NJ and NY dealer landscape, I happened upon this little gem.  The sales force were very friendly, open, and a real pleasure to speak with.  Bike was MSRP, as I had hoped.  I often find that many of the best things and places in life often are not much to look at, and Legends may not be pretty, but it is a great place.  I would also have to say that their service dept. is top notch - I love the First-come First-Serve Saturdays!" - IB 07/02

"I would recommend Salem County to anyone with highest regards to the owner. I just purchased a 2003 FXDWG and within a week the rear motor mount went bad. I rode it there not knowing the severity, and hoping it would be able to be fixed. Once it was determined that the bike had to stay, the owner drove my daughter and I home - 30 miles at 9:00 PM on a Friday night. Once it was fixed, my schedule was full and I was having a hard time finding a time to pick the bike up. He opened up at 8:00 PM on a Wednesday night (normally closes at 5PM) so I could get my bike. Where do you find service like this these days? Owner has been there something like 28 years, and once you talk to him you understand he loves what he does - not just in it for the buck! " - JF 10/02

"I bought a new 2003 Buell XB9r in Sept. of 2003. The salesman was great throughout the entire deal from my first initial contact until the delivery day.  Unfortunately once I left on my new bike, the friendly service stopped. I returned to the dealer a week later to buy some accessories and my salesman couldn't be bothered to even say hello, after I said hello first. Then a week later I went back to get an out-the-door price for a 2004 H-D Sportster for my father, and after waiting over 35 minutes for the salesman to get done having a conversation with a friend on the sales floor, he gave me an answer of "About 13".  I clarified that I wanted an out the door price and was given attitude and the same answer, but with a more forceful tone. I was sure to steer my father to another dealer right down the road that actually wanted the business and was more than helpful and friendly. I refuse to go back to Trenton H-D, because once they have your money, they don't care about anything else." - PB 06/04

"After shopping around on the web and calling various dealers including Bartels, I chose this dealer since they had the bike I wanted ('05 VRSCSE) in the color I wanted in stock.  In fact, they had two VRSCSE's in stock!  The sales person was a professional in dealing with me and the Finance and Insurance Manager was very friendly and helpful with in discussing my insurance needs & payment options. The sales person introduced me to all the essential personnel (Service Manager etc.) in the shop, showing me around the service area (they have a nice Dyno room). All in all, excellent shop so far and I would recommend it." - CB 07/05

"I bought my bike last month at MSRP plus $500 for freight and prep." - FL 9/99

"This is a boutique style dealership, prices are a little high, but the sales people will go WAY out of their way for you.  It's what customer service SHOULD be.  FWIW, I think you need at LEAST 2 piercings and tattoo to work there! 8>)" - EP 1/00

"We sell for list/ we take $1,000 deposits once we get the list from HD of what is coming in for the next phase (there are 4 phases per year)/ we do not add any accessories on the bike unless you specify/ we can do the finance, insurance, gap protection, you name it.../ we can even work all the acc. & clothing into your finance.  Yes, we are set up like a boutique but that's because we try to keep a neat and organized showroom/ as far as being a little pricey, blame H-D... we sell everything in the store @ MSRP (check the catalogs).  We do everything you need! we even have an in house race dept (complete with a dyno set up)  We offer discounts (10%) to our LOCAL HOG chapter members... we now have a "customer loyalty program"... basically for every $500 someone spends, we mail them a $50 gift certificate for use anywhere in the shop [stop in for details]" - H-D of Edison 2/00

"I have gone there on three different occasions to buy a new Road King with cash. The first visit I asked a salesman for help and he said he would get someone. Then he proceeded to shoot the breeze with another customer he knew. We were the only two customers in the showroom and nobody ever came to help me, so I walked.   Second visit I stood in a doorway while several salesmen talked.  I finally got the attention of one of them who gave me a price of a Road King that just came in, he never got up from behind his desk and continued the conversation with the other salesmen, I walked again. The third visit I was actually approached by a salesman, they had two RKs outside that just arrived, I told him I had cash and if both were taken, he said he'd go inside and check after he didn't come back I went looking for him, he was inside helping another customer. Three strikes there're out." - PA 3/01

"Edison H-D has been nothing but wonderful to me! They have bent over backwards to help me with purchasing my new bike. I was shocked when I saw the negative posting about them. Everyone from Motorclothes, Parts, Service, AND Sales have been very accommodating and ALWAYS available for immediate assistance. Also, I was shocked to see such a great write up about Williams...they are selling their motorcycles WAY above list and the entire staff is rude and acts superior to their customers (with the exception of  maybe TWO employees). I called when I was ready to purchase my next bike and NO one returned my call. I am SO glad I went to Edison because not only did they treat me great, I got my 2002 motorcycle AT LIST! Incidentally, Williams is selling the same bike for $2,000 more!" - DK 11/01

"They were very fair to me. They did charge a little over the actual cost of the bike, about $300 (extra prep fees) for my FXD. To me it was worth the 300.  My FXD was delivered on time and everything was fine with it." - JH 07/02

"Very nice people - called me Sir... very nice to speak to BUT  - way over MSRP got a quote on an 03 Road King Classic coming in, in a few weeks ready to buy, I can have it. Cost of bike/prep/freight = $21,405.00 I don't think so !!!! This is "about" $3,000.00 over MSRP since freight is $240.00 setup maybe $240.00 = $60.00 hr x 4 or 5 hours ??? My math would bring me to the high $18,000.00 since MSRP is $17.640.00" - BP 08/02

"I recently  went shopping for a new Road King Classic. I had heard that some people were getting deals at MSRP. Kind of silly to say "deal" at MSRP , but over the past 10 years , the prices have been insane. I went to my local dealer in Staten Island NY (Lombardi's). They wanted $20,000 without tax. That's about 2500 over list. I was feeling as though this MSRP was going to be a pipe dream. Some fellows at the Harley Tech Talk site (MSN) , said to try  Liberty and Edison (of New Jersey). I went to Liberty first. They didn't have a Road King available till March '03 (this was December '02),but were willing to sell for MSRP!....Well , I thought , at least I'll get one for MSRP. I then went to Edison HD. I met with a friendly kid named Ryan. He told me he could sell me any one of 4 Road Kings they had in stock. I took the black because it was the cheapest. He sold it to me for MSRP plus tax and prep. No shipping charge. It came with an alarm also. Out the door for $19,000..Wow...When I complained about too much mileage on the odometer(11 miles), he threw in a $250 gift certificate. What can I say ....This place was the best HD dealership I have bought from. And this is my 5th HD!.......HD of Edison gets the big thumbs up. In the future I intend to test their service dept. If that passes the test , I think my attitude toward dealers may actually change." - GH 01/03

"After being turned off by my original HD stealer, Williams HD, I called Edison, told the salesman what I was looking for and within an hour I had a deposit and order confirmation form for a 2003 FXD. MSRP +$600 freight and prep, + taxes and I am now impatiently waiting for my bike to come in. I have never been treated so professionally by any HD dealer in the NYC-NJ area. I have found my dealer. Before you buy anywhere else, give EDISON HD a call and see what I'm talking about." - RM 03/03

"Great people - parts, clothing, sales... good sales, nice parties. Just ordered an 03 FLHRCI at MSRP. I purchased two other bikes there in the past. They do not push parts on you when the bike comes in. Would strongly recommend." - BP 05/03

"After having a bad experience at Ocean County HD, I went in search of a new dealership from which to purchase my bike. The salesman at HD of Edison conducted himself professionally, was extremely knowledgeable and very helpful. We sat and chatted a bit, and he helped me pick out some accessories. Compared to what I'd been through at Ocean County HD, this sales experience was like a breath of fresh air!  I can't wait 'til July when my new sporty arrives! This shop is kind of far from my house, but it's worth the ride. The shop also holds informative rider Q&A - maintenance & repair sessions, and they throw a great open house party, too!" - PW 05/03

"On July 15, 2003,  I was stopped at a red light, while riding my 2003 FLSTF which was 2 months old with 9,500 miles on it. While waiting for red light to change, I was standing, when an 81 year old man rear ended me. He was insured by Allstate. Two hours later, after borrowing a trailer from a buddy, I had the Fatboy at H-D of Edison. The fender was mangled and the frame was bent as well as other needed repairs, it was going to be an expensive repair. I explained to the Service Mgr. that I needed the estimate fast, because I  had  to get the other motorist's insurance to pay for my repairs. He assured me it would be done within a couple of days.... Well he lied. A week and 1/2 later the Allstate adjuster was their but they never bothered to do estimate. I went to the dealer when I heard this and after ignoring me and finally talking to me, they assured me that it would be ready for adjuster the next day. After the adjuster got the estimate, I went there and pulled the bike out. The snotty little Mgr, after learning I was taking from them, in a snotty way "What's the problem?" Even though I was ready to kill them, I just said " you set me back 2 weeks during limited prime time riding season, I'll get it repaired elsewhere." - MO 08/03

"The folks at Harley Of Edison have treated me just fine. I live in Central NY and travel to their area on business. It seems that they always have the parts I'm looking for. Not only that they treat me with respect and courtesy. I would even consider the 200 plus mile drive if I were to purchase a new bike." - DD 03/04

"Purchased a new FLHRCI in March '04 at MSRP.  Salesman was great - no double talk, no attitude and no pressure.  Entire transaction went smoothly.  The weather was bad on delivery day, so they delivered the bike to my house (15 mi away) in their enclosed box truck at NO ADDITIONAL CHARGE.  I have since dealt with parts & service on several occasions and everyone is extremely courteous and professional.  I know this all may sound too positive, but I honestly can't think of anything negative to say." - AP 07/04

"This hog shop sucks. My friend & I went there to buy two 2000 Electraglide standards. We were told buy the salesman that they sold for list price. We were thrilled and ready to start cutting checks, but his numbers seemed to be off.  We pressured him for an answer. After an hour of our lives was lost, he stated ;"We sell for list plus $2,000." Now  a year later they are $4,000 over. No Thanks!" - NC 5/01

"I went in that place with my Father, Brother and my Brother's Father-in-law. We were all prepared to buy bikes. Some bikes had signs that said not to sit on them because they were sold. After waiting and waiting in the quiet showroom, my brother sat on a bike that had no sign. "Hey, get off that bike" was their idea of customer service. We all walked out and went to O'tooles in Wurtsboro,NY where we were treated like kings! My brother and I bought Heritage Softails, my dad a Wide Glide and My Bros' in-law an Ultra Classic! That one rude comment cost Tramontin about 50 Grand! I know of a private H-D club in the area and not one of them will go to Tramontin!" - AC 12/01

"This Harley dealership is also a Honda dealer as well, although for the life of me I can't imagine why! All the Hondas are clustered into a small corner of the store [more like yuppie  boutique] and when you go there for Honda parts they immediately cop a condescending attitude towards you. However since they are the closest Honda dealer to me [only one in Warren county] and I read they are under new management I thought maybe they had changed and decided to give them another try. They did change, they got much worse! After hearing my parts request the man behind the counter gave a little laugh, then walked away to answer the phone, and then catered to other customers, while ignoring me for the next 15 minutes. Finally I got disgusted and left. If they don't like Hondas ,why do they sell them! I plan on buying a new FXDX  when I sell my house, but it most definitely won't be from Tramontin!" - BK 04/03

"I went to this dealer for repairs on my Sportster. After they evaluated it they said I needed a top end rebuild. This is where everything started to go wrong, 2 weeks later I was told the engine case was cracked and they would weld it for me, a month later not done yet, 3 months go by and I have to call the owner about this. He assures me I will have my bike in a week. Sure enough I get the bike back. I have the bike 1 week and it is leaking oil out of the cases. I take it back and they  put silicone on the case to mask the leak. Needless to say these guys are the worst dealer I have ever had the misfortune of doing business with and would never ever go back. I was told by the new manager that they were restructuring and they were getting rid of there so called mechanics and that if I gave them another chance they would make good. The only problem was they wanted me to pay for it." - SD 09/03

"This dealership has done a complete change. The whole staff is new. You walk into the dealership they greet you, offer coffee. Ask if you need help. They tell you all there events. And they have a ton. Some I never even heard of a dealership doing. They make you feel like you are a part of the family. They are adding on to there dealership, it is going to be huge when they are done. You see the sales people, parts, clothing and even service all working together. All wanting to help out where ever they could. I know this place has had a bad rap in the past. But if you walk in there now you would be amazed. I know I was." - CB 03/04

"I am not one to voice my comments, but could not resist after reading some of the other comments regarding Tramontin.  In August 2003 we purchased our first bike at Tramontin, and had done a lot of shopping around, and in March, 2004 we purchased our second bike. I had gone into numerous HD dealers (in NJ and Penn) and as a female, I did not get the time of day.  When I called Tramontin, it was after hours and the owner answered the phone.  He was very helpful and suggested I come into their dealership and he would assist me.  Well, I did just that.  I was not pushed into a purchase and they spent a great deal of time with me answering my questions and giving excellent advise.  I did return again and again, and each time was given the same treatment by all.  Well in March, 2004 my husband was ready for a new bike.  We returned and again felt like the family.  I would highly recommend them, for several reasons." - EC 03/04

"I am a personal friend of the owner, however, I think that they got to big to fast.  little kids behind counters that have never even SEEN an HD before.  I only go here if I need to pick up something while I'm at work (I work nearby) I dropped off a starter motor to have it bench tested, here is the dialog... 
me-"Can you bench test this for me?"
guy-"Sure, what year?"
me-"'90 FLTHCU"
guy-"is it fuel injected?"
 I lost all confidence in them with that question." - EP 1/00

"will only sell to local customers." - BG 1/00

"I picked up my 2000 FLSTF at Kosco in March, for MSRP.  It may have helped that I ordered it in the fall of 99.  When I ordered the bike they told me it wouldn't be in till June. I was pleasantly surprised when they called me at the start of March and told me it would arrive in 2 weeks.  I was extremely satisfied with the people and service at Kosco.  They're a great group of people. I originally went to Tramontin H-D in Hope NJ but they wanted about $2000 above MSRP even on an ordered bike." - T 5/00

"I was 21 years old, in the military (read clean-shaven/crew cut) ready to lay down some dough on a new Sportster.  I went into Kosco, and got no attention from the salespeople even though I asked repeatedly for help and did my best to look confused.  I assume that you have to have a gray beard down to your belt and be covered in tattoos to get any help in this place, because I got none, even though I was ready to blow $7000. Went to Legends in Clifton." - CC 4/01

"I searched everywhere for a Buell Blast and since it is summer time I had trouble finding one close to MSRP and found Kosco.  I paid exactly MSRP plus tax.  Nothing else.  Everywhere I went the stealers wanted an additional $500 to $1000.  Being as they are located on a highway and that I only recently finished MSF, I was reluctant to ride it home.  They arranged to have it delivered by an employee who lived near me, close to 50 miles away.  I will forever be a loyal customer.  The gang at Kosco treated this little lady just fine." - FF 6/01

"The service I received on July 9, 2001 I went in and told the service person that my front brakes were pulsing. He told me to have a seat and they proceeded to change the front rotor and put on new pads. I did not buy the bike there and the next day July 10th was the last day of my 12 month warranty. Nice people to deal with." - GM 7/01

"I had some work done by Ocean County Harley and they tried to charge me for something I had done myself four months earlier. They also charged me for four (4) head gaskets! (On a V-Twin) duh.. Took me four months to get my $200 back from them. Service people said they would take care of it, never did!  I finally took the problem to the owner, he made good in one week. Lesson learned. Be Careful, look at your receipts." - PY 06/02

"About 1000 over MSRP, but that would give me a $500 in store credit to purchase merchandise... wow, what sports they were." - JH 07/02

"I have found this service dept. to be extremely helpful. They put in a lot of time trying to find a elec. short as well as removing a broken stud in my soft tail swing arm that I was NOT charged for !! The sales, parts, and service dept. are all very helpful. Ocean County HD will continue to get my business!" - RC 09/02

"I had my bike in for several items while under warranty. Out of the 4 or 5 times it was in something was either scratched or dented or not fixed. They said they were waiting for the factory to tell them what to do. After 5 trips for the same item Well I got involved with the factory and they sent what was needed to fix. I wanted some additional work done and the dealer himself said they don't want to work on my bike cause I'm too picky. Every time they scratched something I had them replace it.  If wanting my bike back without scratches and dents is too picky oh well their lack of professional people servicing bikes have made me take my repairs elsewhere. If I broke down in their parking lot I would have it towed somewhere else." - GM 02/03

"I visited this dealership about a year ago, and the staff couldn't be any friendlier-even got to chat with the owner. Fast forward to April 2003, what an about-face! The salesman clearly didn't take me seriously, refused to answer my questions, and chastised me for wanting to buy a "girl's bike". I left feeling like a second class citizen. Despite the shabby treatment, I called the salesman the next day. He said he had to go ask his manager about my question, and I never heard from him again. I called the sales manager to complain, and he tried to sell me a bike that cost four grand more than the bike I was originally looking at. Yeesh!  I ended up traveling 50 miles north to another dealer. They DID take me seriously, and I ordered my brand spankin' new sporty with no muss, no fuss, no drama. I won't return to Ocean County HD. PS - three weeks after all of this happened, somebody from the dealership finally returned my phone call. Go figure." - PW 05/03

"Went to the dealer 4 miles away to order a bike and was told they don't take any special orders. "Sorry, we can't help you" the  sales manager said. What they get is what they will sell.  I wanted spoked rims and they wouldn't accommodate me.  I went 70 miles to another dealer and they happily took my deposit and changed one of the bikes they had on order to accommodate me at MSRP. No problem." - BT 09/03

"I went to 3 dealerships looking for a new bike.  I knew exactly what I wanted in the way of color, wheels, and extra chrome.  2 out of the 3 could not get what I was requesting.  The 3rd dealership, H-D of Ocean County,  not only could give me what I wanted but they went out of their way to help me.  I sat down and talked with the Sales Manager about price.  I explained to him I was looking for some special parts for my bike.  He took me over to the parts counter and they immediately looked up the parts and gave me an estimated date of 2 weeks for the items that were not in stock.  I thought that was great, so back I went to the sales desk and ordered my bike.  I was given a delivery date for the new bike.  3 days prior to that date, I received a phone call from the dealership to say that the bike was in.  The very next day, the bike was unpacked and up on a lift installing all my parts. The service manager was fabulous.  He was very accommodating to my needs and had the bike ready for me in a matter of a few days. The day my bike was to come home with me, we had just had a snow storm. I was not riding my bike home on icy roads as much as I wanted to, so the owner personally delivered the bike to my house.  What a fabulous experience from Sales to Parts to Service to the paperwork. I walked away with a feeling of entering a new family.  Everyone was so nice and went out of their ways to make sure I was happy. The best part though of it all was that I was able to get the bike I wanted, for the price I wanted and with the extras I wanted." - KD 02/04

"The general manager of Ocean County Harley called me after reading my post on Stealers and Dealers. We spoke about my problem and came to an agreement in regards to my problem. I picked my bike up from OCHD. I spoke to two of the managers and a great guy from the parts department. They even called one manager who was on vacation in Florida to let me speak to him to make sure I was satisfied. My problem was corrected to my satisfaction in less time that I was told it would take, and I have again become a customer of OCHD. When I say to my satisfaction I mean it was clean, done right and covered when I got there in its own private corner! It was about 30 degrees out and they actually offered to trailer my bike home when I got there but I decided to ride since I was prepared for it. I see now that if you have a problem that's legitimate and you voice your concern it will be taken care of at OCHD. Good job OCHD and nice to have a dealer that did right by me and is right around the corner because my old lady is looking at the 1200 Sporty. Thanks also to Dealers or Stealers, your site is great and got my problem solved! I really encourage everyone to put their posts, good or bad,  up on this site. The dealers read it!" - WW 12/05

"I bought a 99 fxstc at Williams HD about 4 months ago. I was never in his place before I bought my bike. I simply called told him what kind of bike I wanted, and he told me, like almost every other dealer, he would call me if and when he got an extra or when I would come down to order a 2000. Thinking he was a typical dealer, I never gave it a second thought to go to the place. To my surprise, 2 months later he called me and told me an extra fxstc was in and it could be mine if I wanted it. Needless to say its now all mine. What I still cant believe is I never set foot in the place until I actually bought the bike. I talked over the phone to the owner/salesman. This in my opinion is a old fashioned hand shake type deal. In my opinion this is the only place to buy your new or used bike. EVERY bike is sold at MSRP. Oh, he is not the closest dealer to me, it takes about 40 minutes to get there from my house. I wouldn't go to the local dealers, about 15 mins. away for even the smallest part." - BD 8/99

"It *WAS* one of the best dealers in the nation.  However, it sold to a bunch of money hungry a-holes.  They want NOTHING to do with you unless you are buying a NEW BIKE.  They will (and have) shafted ANYONE if they get a chance.  They have one good mechanic, but 2 that should be SHOT!!!  By all means, got to another dealer (Edison is just up the road)" - EP 1/00

"A dealer and service department with customer service as their primary focus.  Free pickup & delivery in winter months.  Service dept. did a 95" kit /cams/ignition upgrade on my '00 Dyna with a 3 day turnaround.  Bike was immaculate upon pickup and runs like new.  Good HOG chapter, but no parts discounts for members.  HOG members get a 15% discount on shop labor. They've won my business exclusively." - GR 02/01

"When we walked in, we couldn't help but feel at home.  All the staff members, right down to the owner greet you warmly.  Williams made the purchase of our new 2001 bike a great experience.  Their pick up and delivery service made it easy to take delivery of our bike on what I thought was the coldest day of the year.  Our bike was immaculate!  We not only have a great H-D dealership in Hunterdon County, we also have great friends.  Thanks Williams!  We wouldn't think of going anywhere else." - DT 02/01

"Have dealt with Williams HD since 1949. The new owners are keeping the tradition of "the customer comes first."  The service dept is first rate, some of the mechanics came with the new owners. I will continue ,as will my son, to deal with this dealership as long as I am able to lift a leg over a Harley. The new facility should be awesome." - RE 3/01

"Another Long Islander tired of the games and attitudes of the local dealers takes the trip to Jersey to deal with the great staff at Williams. My 2000 road King Classic is right on the mark. Everything about the deal was awesome. Thank You again! IM telling everyone on the island that you are worth the trip." - GT 6/01

"They are selling their motorcycles WAY above list and the entire staff is rude and acts superior to their customers (with the exception of maybe TWO employees). I called when I was ready to purchase my next bike and NO ONE  returned my call. I am so glad I went to Edison because not only did they treat me great, I got my 2002 motorcycle AT LIST! Incidentally, Williams is selling the same bike for $2,000 more!" -  DK 11/01

"I would never buy a bike there. The have a stupid policy - put your self on a waiting list for the model you want they call you when the bikes arrive. You can't even choose a color, they just keep calling you when that model comes in - if it's not the color you want, you pass it up and wait. Plus they are very secretive with prices - one came in I asked what is the price was told - sorry we can't give prices over the phone !! What fool will waste their time riding down not knowing the price. They also all options many times to the bikes so you buy equipped as is. No way, not a dealer to go to - waste of time." - BP 08/02

"I visited the Dealer Looking for an FXD and they said leave your number and when one comes in Ill call you.  Imagine That!  I am not going to sit around and just wait hoping that they get in exactly what I am looking for. They also would not quote a price until they had one come in and was ready to go! No Thank you." - RT 10/02

"I emailed Williams H-D looking to buy a 2003 Heritage Softail Classic for my husband.  They were the only dealership that returned my email, explained to me that at that moment they didn't have one in stock, but if they did get one in, (the ONE I wanted), they would call me. About 4 weeks later, the called to tell me they had it in, and asked me if I was still interested. I said I was, and the salesman  asked when I could be down there, I explained my work situation, and he said no problem, he would wait til I could get. He never even asked me for a deposit. I called the next day to offer a deposit since he was so nice to me, and at first he didn't even want to take it, but then he did. We are now the proud owner of a 100th Anniversary Heritage Softtail Classic!  I've been to Harley dealerships in the past 18 months who made it more than apparent that you were there to serve them instead of the other way around; either that or you got the impression that you were intruding upon their valuable time (Kosco HD in Kinnelon NJ comes to mind right away!).  Let me tell you that the people at Williams HD, from the salesman to the finance lady to the accessories saleslady to the parts and service managers, are all top-notch!  They were courteous, excited about getting me into the HD family (this is my first HD), and went out of their way to make the whole purchasing affair a pleasant experience.  These folks are the absolute best, and when it's time for us to buy my wife's Low Rider in '04, you can bet we'll be driving back down to Williams HD!" - RC 01/03

"I recently called the owner, who sold me my first bike a 1999 FXSTC at MSRP, and told him I was looking to buy a 2003 FXD. He told me he had a black FXD coming in soon and if I was interested I could come down and put a deposit on it. I then asked if he still sold bikes at MSRP, and he told me he only sold certain models at MSRP. I asked him if the FXD was one of these he said no. NOW here's the best, He then told me the bikes he sold at MSRP were the USED BIKES. I asked if he could sell at MSRP because I am a returning customer and he said, " absolutely NOT ". I've never heard of USED bikes being sold at MSRP? After he relocated a built a new store I guess he needs to rape even his loyal customers. By the way I was told that the FXD would be $1,000 OVER MSRP." - RM 03/03

"Went back to Williams H-D next year to buy my wife's Low Rider - well, we just couldn't wait and went back in April to get it!  As before, the entire crew at Williams H-D were just great!  From the salesman who sold us the bike (the same one who sold us the FLSTCI) to the girl who handled the financing to the man who delivered it to us, all of them were nothing short of professional, caring, courteous, and genuinely excited to get my wife on a Harley!  They say that lightning never strikes the same place twice - well, in this case it did, and it struck at Williams Harley-Davidson!  When it came time for me to look for a HOG chapter to join, I tried contacting Tremontin and Kosco via e-mail and got no replies from either.  Guess they don't want my business.  On the other hand, the nice folks at Williams were more than happy to hook me up with the chapter they sponsor, so even though I live more than an hour away, that's the chapter I'll be joining.  Williams is simply a top-notch Harley dealership in every way!" - RC 06/03

"I have been dealing with the Williams brothers since 1977 and had purchased three motorcycles from them.  I have just purchased my fourth Harley Davidson motorcycle from Williams H-D, a new 2004 Sportster 1200C, and I couldn't be more pleased.  The new owners have been nothing less than fantastic to deal with. The price I was quoted was the price that I paid.  I am not the easiest customer in the world to deal with, but the Williams staff had patience with me all throughout the sales process.  In addition, I consulted with their parts staff for advice on accessories (both performance and appearance..) and was offered straightforward, excellent and honest advice.  And finally, the quality of the prep and performance work done be their service technician was spot on in performance and the bike was meticulous, absolutely immaculate at delivery, as I had anticipated from previous dealings with Williams.  I have referred many, many people to Williams Harley Davidson in the past and will certainly continue to do so." - JM 02/04

"I received chrome brake parts and accessories for my 03 FLSTF as a gift. This included H-D chrome calipers, rotors and brake line. I went to Williams H-D to have this installed, Last year my bike was rear ended and I had it repaired at Williams. That bill totaled over $5000. So this time I go there to have my brakes mounted. I bought mirror chrome rims and 2 new tires and brake pads from them. I received a call from them saying one of the bleeder screws on the caliper is stripped and that I would have to buy a new one from them. They refused to swap out the chrome caliper for a new one unless I bought it and told me to "warranty it where I bought it" After paying for the new caliper and labor, the service department stated that the parts department would look into warrantying  the brand new in the box caliper I brought them. This was after I told them, and they checked their computer and found that I had in the past purchased quite a lot of parts from Williams (over $6,000) Weeks later they said they warrantee the caliper but they would give it to me in store credit only (meanwhile I still spent close to $400 more than I expected to spend, on a new caliper from them. Why they didn't just warranty it in the first place and not charge me is beyond me. I will never allow them to service my bike again.." - MO 03/04

"Good dealership if you don't mind paying 2,000 over suggested retail... make a long story short... I live 10 minutes from the dealer I was forced to travel to Long Branch H-D (65 miles away) to get my 2003 fat boy at suggested retail. By the way the William brother's no longer own the Dealership it was sold. When it was #1 William and #2 William (God rest his soul) the prices were suggested retail. But when the dealer was sold the prices were inflated and the BMW & Mercedes Benz (Yuppies) took over the dealer. Forget about the middle man it was all over. Its just a money making venture  the Family mentality went out the window." - RV 04/04

"Visited them in 2004,not only will they not order a bike for you (I was told) there new bikes on the floor were loaded up with chrome and way, way above MSRP." - RT 02/05

"My wife and I rate this dealer and the entire purchase process a 10 out of 10. They got me my bike fast and delivered it pristine. The Owner, the salesman, the finance person, the parts and service people were an excellent team. I can't think of a more pleasant purchase in my life. I spent a lot of time there during the process and saw nothing but dozens and dozens of happy customers. I would highly recommend this dealer to everyone! Harley should be proud to have Williams H-D in their family!" - KK 03/05

"I do not like Williams HD, as I have been screwed there before. I needed an oil filter for my 05 RK. I went there yesterday (09/01/05) to pick up a black oil filter. They charged me $13.95. I was taken back by the high price, but thought HD raised the price since they went from a 10 micron filter to a 5 micron filter. This stealer charged me the price of a chrome filter! The filter I bought lists for $8.95 MSRP. What thieves!" - MO 09/05

"According to a well-known biker magazine, readers have sent in letters claiming that this dealer sells bikes at or near MSRP."

"Bikes & parts at MSRP; they take deposits only for bikes they know they're getting. 10% discount on parts, accessories, clothing, etc. for local HOG chapter members.  Generally friendly and helpful once they get to know you." - TW 8/99

"While vacationing at the Jersey Shore July 26, 2001, my son and I stopped by the the local HD dealer on a rainy afternoon, just to kill time, and see what they had ( I have been dying to get a new Harley for the past three years).  To my surprise, they had two new 2001 FLHTCUI's, one red and one black, each priced at MSRP + 360 for freight and setup.  I asked if the price was real, and the salesman said "yes".  I asked if they would sell to an out of state resident at that price, again they said, "yes".  Being from Georgia, where most dealers want $4,000 to $5,000 over for the comparable bike,  I got their card, spent the next several days convincing my wife that "the guys in Jersey had made me a deal I couldn't refuse".  I called back the following Wednesday to confirm the deal and make a deposit.  On August 11, 2001, I picked up my new bike. No surprises, every thing just as we agreed.  The owner, took  time to check me out and personally load it on my trailer for the trip home to Georgia. Got 10% off on all accessories too.   This dealership definitely lives up to it's reputation as a dealer.  By the way, it was a hard choice, but I got the red one." - GB 9/01

"The salesmen there were very helpful. They went out of their way to help this first time Harley buyer. The cost of the bike was MSRP, not a penny over, only catch was that I was going to have to wait about 6 months to get the bike." - JH 07/02

"After reading about H-D of Longbranch on this site I called and spoke to a salesman.  He quoted MSRP on a 2003 Deuce. I visited them the following week and was very impressed with the dealership and the friendly service. I plopped down my $500.00 deposit and, after the salesman totaled up the bill, I found that his numbers came out to $400.00 less than my numbers. I'm getting the bike at MSRP and for $400.00 less than I calculated. The only catch is that, according to this dealer and several others, Harley will not be shipping red, white, or blue anniversary bikes until after December 2002. I won't see my bike until April." - NS 08/02

"According to well known motorcycle publication, this dealer sells new Harleys at or near MSRP"

"I've had very good experience with Millville HD. Ordered  a new Road King in late March. At that time the dealer thought the bike would be hear by late December. Bike actually arrived mid - Oct. so at least he didn't promise a date he couldn't deliver. He's given me 10% on anything bought at the store even though I had yet to take delivery of the bike. Was the only dealer I could find who would let me test ride both a Road King and Electra-Glide and was content to get list prices on new bikes ordered no gauging. Millville is in a state enterprise zone so only 3% sales tax on parts and labor." - RD 10/99

"The dealership is beautiful. There is a lot of Motorclothes to choose from, bike on the floor to look at, and the nieces staff employees. A $500 deposit will get you on a list for a new bike if you live in the area, South Jersey, De. and Pa. And the service shop get you in and out as soon as possible. Thank you Guys and Gals." - TD 4/01

"I bought my 03 fxdwg from Millville HD. The sales people were friendly and did not have any attitudes what so ever. I shopped several dealers before choosing them. I can say the worst was Mills HD. The salesperson there had a major bad attitude and insulted me on the phone, not to mention selling over MSRP. Ocean County HD had nice sales people but couldn’t match the deal I got at Millville. Since I traveled over 2 hrs to buy the bike, they gave me a really good deal a few bucks below MSRP." - JK 09/03

"Outstanding dealership! Everyone there has treated me like royalty. Even the owner was intimately involved with the sale. They sold below MSRP! They have earned my repeat business in ALL things HD." - PC 03/05

"Liberty HD is now customizing all new bikes before they hit the floor. For example I was looking for a new Road King, they were the only dealer in my area, besides Lombardi HD on Staten Island, who had a one available immediately. I was told to come see the bike and the whole dealership. One little detail they left out was the new Road King had the black and white with orange flames custom paint on it, an additional four thousand dollars. As the salesman/owner , I think his name was Stu, started showing me other bikes I could buy that  "weren't as customized" I realized I wasted a 45 minute drive to get there. Not one new bike had less than $2500 dollars worth of add-ons on it. I told Stu, I thought that what he was doing was wrong and how does he expect a blue collared working man to afford a new Harley. His response was " If you don't like it, get the HELL out."" - MA 2/00

"Bikes are sold at MSRP, plus H-D freight and 4 yr. warranty, plus $193.00 prep to customers who live in the dealership trade area (Union County, NJ  & part of Middlesex County, NJ). Bikes are sold "off-the-floor".  Advance orders for bikes are taken only from customers who want to customize the bike, or who have a Harley to trade in. Customers who want to customize can use any of Liberty's performance or chrome packages, or can make up their own custom package of Harley and aftermarket parts, paint, etc. Dealership is open 7 days a week, but no bike sales on Sunday (NJ state law)." - Liberty H-D 5/00

"I bought a new Dyna wide glide from Liberty and got the run around it had two chips in front fender seat was loose among other things wrong with it. And they didn't try to make good on any of it. If you pay for a prep job all you get is a tank of gas and send you on your way. I think they should sell Hondas in stead of Harleys. They would never get a good review from me. When you speak the truth about them you are no longer welcome in their store no more." - MK 6/01

"Liberty charged me $600 for prep on my new wide glide. That's 10 hours of shop time! This is what we found wrong with the bike, seat loose, head lamp loose, exhaust pipes loose at the cylinders, clutch cable clip not in place, stripped oil line, wire strap under the seat broken, the rotation numbers still on the rims of the wheels and the dirt from there test ride all over the place! There were other unhappy customers that paid $200 for there prep, so I told my salesman it better be right for $600. I also wrote the owner a letter explaining the situation and he didn't even have the curtsey to reply! Now here is the kicker this bike was not rode home, and if it was the loose seat bolt would have damaged the fender and paint. The exhaust nuts were so loose, you could turn them with your fingers that the pipe might have damaged the cylinder heads in travel or worst came loose and caused an accident. Lastly this bike would have been ridden home in the dark, can you imagine riding down the road and your head lamp fall off. It is bad enough that they black mail you with purchasing extra equipment in order to get the bike but to get a lousy prep job on top of it is going to far." - MS 6/01

"This dealer was charging about $600 over cost. They were helpful and prompt." - JH 07/02

"I recently left a deposit on a 03' RK Classic Gunmetal for MSRP. The sales person was very nice, took me in the service area to show me two RK's being prepped, one was Gunmetal so I can see what it looks like. I spent 1.5 hours with him. No pressure to buy, no attitude. I checked 4 other dealers in the central NJ area, Liberty was the only MSRP dealer  I found in central NJ." - BP 08/02

"Stay away - they sell MSRP but you must buy options/packages." - BP 05/03

"Showed up at liberty looking for a new road king classic they would not take the order without what the salesman termed a "2k store credit". When asked what it was for he told me it could be used for the purchase of merchandise, service etc.. Funny I always thought a store credit was a gift to the buyer, silly me. When asked if it would be returned if I didn't want any extras he told me it weeded out the lookers from the serious buyer's we keep it! So here I am with a check in my hand for an 18k toy and I'm not serious (or is that delirious?) I walked. Drove over to Edison HD. Same BS, but only 1k over list. I walked again. Headed to Blocker HD in Parryville PA. Bought the bike for list. " - HB 06/03

"Liberty likes to take your money - they charge MSRP, but charge over 600.00 for dealer prep on new bikes, and they make you buy other options (almost happened to me so I walked). They are not family oriented - those that buy there need a head check." - RP 08/03

"Went to the dealer to order a 'special order'.  The sales manager call the Harley order line while I was sitting across the desk from him.  Asked to change the order. No problem.  Bike was delivered 3 months later as expected at MSRP." - BT 09/03

"My experience with Liberty was GREAT! After numerous BAD experiences, I walked into this dealership and was greeted by a very professional salesman who walked me through the whole buying experience. I was treated like family from the first day. I knew this was the place I wanted to buy my bike from.  Once I made the deal ( @ MSRP ) My wife and I were introduced to all of the key players in the company, from The owner, who was on the floor speaking with customers (not hiding behind some desk oblivious to the day to day doings), to Service, Parts, and apparel. I truly became part of the Liberty family. Every time I go to the store for goodies or service I'm treated great. The service I have done has been basic but no complaints to speak of." - JP 08/04

"Places list on the wall first Thursday of the every month.  I arrived at 6:30am day of list.  I was 4th in line and had my bike delivered in promised time frame (3 months).  They tack on $1000 over MSRP but this covers freight, setup, and mv fees. So figure they get about $300 to 500 over MSRP.  They seem to be experiencing some growing pains after moving into there "superstore".    All workers are courteous and helpful.  I have nothing but good things to say about this." - ZP 5/00

"I have been a customer since 1976. They are tops in efficient service and friendly attitudes. New bike prices are a little above MSRP but it covers delivery, prep etc. Quite fair as far as I'm concerned." - JQ 02/01

"Great bunch of folks. It was a pleasure dealing with them.  I would highly recommend this dealership.  I paid MSRP for my bike." - MA 02/01

"I couldn't help but submit a comment after reading the positive reviews about Bergen County HD. Though I have no experience with their sales department, their service department is the stuff of legend. In fact, on a recent road trip to from NJ to VT, I met more than a few people who had their bikes totally screwed up by that service department. The story of my experience is all chronicled here so I won't be repetitious - but I will say that they are, by far, THE worst service technicians I have ever dealt with on any product, bar none." - ML 9/01

"As the owner of Harley-Davidson/Buell of Bergen Inc., I feel I must respond to the comments made by ML, 9/01. I personally wish to apologize to ML and regret any bad experience he may have had with our service dept. While we have had problems with certain technicians who formerly worked here, we have taken steps to improve the quality of our service work and are committed to make our Service Dept. first class. As part of our effort to regain customer confidence, we have hired a new Service Manager and are looking to hire more Master Technicians. Our Service Manager has many years of experience in the automotive service industry and is an avid motorcyclist who owns three bikes. He will be happy to discuss any questions or concerns you may have with past or future dealings with our service department." - Bergen Co. H-D 12/01

"My search for a FXST-I finally came to an end at Bergen County H-D. After searching many dealers with waiting lists, Lotteries, one dealer actually told me they didn't know what they had coming in. put my name on 3x5 card and said they would call me. Found Bergen through friend. I called the salesman recommended and he sat me down showed me what was coming in the next few months. I picked one and Four months later I had my FXST-I. Highly recommend Bergen H-D." MH 07/02

"I bought one bike from them in 2001. The service tech's are terrible. The sales staff don't have a clue as to what they are doing, well actually one guy does but he acts like your bothering him. The parts guys are so miserable I feel sorry for them. The motor clothes department is the only thing good about the dealership. I am sorry I sent several friends to Bergen , I guess you live in learn, we all went to Legends in Clifton!" - ET 07/02

"I have dealt with Bergen County HD for about a year and a half now.  I have never felt so accepted into a family as I have with Bergen.  The respect I get from the motor clothes, sales, parts, service and techs is second to none and that makes a guy feel good about spending a hard earned dollar.  I would recommend everyone to shop and deal with Bergen County HD.  In my honest opinion I fell like Bergen County HD is at the top of the game when it comes to customer service. Thanks to BCHD for making my first HD purchase a great experience." - BL 05/03

"My first new HD and after checking out other shops like Mike's Famous and Williams, they were getting the bike I wanted, the way I wanted it and at MSRP (unlike Mike's). The salesman was great but there was a little pressure from the finance guy to take the insurances and warranties. He had the numbers worked out prior to me sitting down with everything rolled in. Not cool. They did offer a 10% discount if I wanted to purchase "goodies" before picking it up (so I could roll it into the financing) That's ok but the finance guy was a pest with regard to seeing if I wanted stuff or not. Just ask twice. I think someone spending near 20K on a bike knows what they want. I did get the oil cooler but I would have gotten it regardless. I haven't had work done on the bike besides the oil cooler (no problems there) but overall I had a good experience." - JR 02/05

"I bought an 05 RKC, picked it up in March, and rode down to Va Beach in May, on the ride down my handlebars actually "fell" down, and my heel shifter and peg came right off the spindle, and fell on to the street. Then, just this past weekend, my spark plugs gave me trouble, looked at them, and they were fouled!! They were so loose I could take them off with my fingers. I only have 5500 hundred miles on them! I wrote a letter to the owner, and cc'd it to the MoCo. Really not looking for anything, just to make them aware of the issue. I would never take my bike back there for service again. Sales guys, and parts guys, have always been awesome, and anytime you want something for your bike, they have it in stock. The dealerships real issue is their service dept." - GC 07/05

"Got my 2001 Fatboy at MSRP.  I walked in Jan 14th, gave 100 deposit and was told when the factory would deliver, March 6.....It was there. Dealership is first rate, and 15% off all purchases at delivery." - DR 3/01

"I had a really bad experience with the service department here.  After buying my bike there, a new 2000 FXDWG at about $1,000 over MSRP, and spending thousands of dollars in parts and clothes I got turned away by the drive-in Saturday service because my problem was not, "standard service".  Turned out to be a loose head bolt cover, but that experience turned me off for good.  I'm giving my hard earned dollars to someone who appreciates more." - CW 9/01

"Just got a 2002 Fatboy for MSRP.  Very knowledge and helpful salesman.  Dealership is very interested in customer service.  Would definitely buy here again." - JK 10/01

"Their top parts guy is unbelievable. The most helpful, knowledgeable, guy I have ever seen. Knows every part # in his head, knows what's good and bad, etc. Takes pride in what he does, and takes mucho pride in being *good*." - BR 09/04