"Ernie Williams Ltd. is in my opinion an excellent dealer.  They're small, so they don't always have exactly what you might be looking for, but they're fair, honest, and friendly and their prices are some of the best I've found within hundreds of miles." - TG 7/01

"After a ten day run-around from Chicago HD I called Ernie Williams LTD in Algona Iowa. In ten minutes time I had a MSRP + freight and set-up deal on a 2002 Road King Classic. I flew up from Springfield Missouri the next day and was out the door in less than an hour with my new Road King. These guys are honest, and straight forward. I would recommend this dealer to anyone looking for a fair deal on a new Harley." - BO 8/01

"Visited their store after friends suggested it. Courteous, clean and sells for MSRP!!!  Ordered a 2002 and had it 2 months later.  Sales staff is wonderful!  Picked up the bike, was treated to lunch and they not only gave me 10% off accessories, they gave it to my dad and brother, too!!!  I would say this is one of the best dealers in Iowa.  I visited other larger dealers in the state and was treated like I didn't exist...these guys treated me great!!!  They've got my business for sure!" - JH 11/01

"I would highly recommend calling them I bought a 2002 flhtci from them. I called them up we agreed on a price (about $4,000 to $6,000 cheaper than in the St. Louis or Kansas City Area). I sent them a check and the Harley Application and two phone calls confirming information and I went and picked it up. The staff was great especially their service department, they installed a rack on my tour pack even though they were done for the day. By the way the sales staff really made it a pleasure to do business with them." - BK 08/02

"Ernie Williams H-D dealership is a top shelf establishment.  I traded my older Superglide in on an 02' night train.  Both the trade-in price and new sales price were fair.  The new price was MSRP plus a reasonable set-up charge.  The price was $1,000 to $3,000 less than other dealerships. I drove 300 miles in a snow storm to buy from them. The salesperson and those assisting were all very professional and I felt as if they all took a no nonsense approach.  I also noticed that they treated ALL the customers very well. Not just the ones buying bikes or accessories.  I would recommend checking with them first when buying a Harley.  A very cool place to shop or look around." - JK 02/03

"Stopped by the other day, nice big dealer, but very high priced. LOTS of bike for sale, and I can see why. Most bikes were at least $4,000 over list. Lots of bikes had custom paint and chrome stuff already installed, making the retail price even higher. The parts man was friendly and helpful. The bike sales staff had a take it or leave it attitude. I left it." - SB 7/01

"Went to trade in my 1998 Harley Ultra with 53,000 plus miles.  Price not even worth considering.  $3,900. to high.  Was told same as two other Harley dealerships I've gone to in Iowa.  I have to many miles on it." - NB 8/01

"I stopped in on my way through town. The parts and clothing depts. were nice and helpful.  Can't comment about the service dept. because I didn't need service. Nor can I comment about the bike sales staff (they do have a lot of bikes on the floor) but after a glance at a few of the tags I was glad I didn't want to buy a bike. Then again if I was too lazy to shop around or didn't mind paying $3-4000 extra for $500 worth of chrome that I really didn't want, sure I'd buy a bike from them." - TH 07/02

"After calling many places about a Buell Blast Zylstra said they would match the price on one from the Rider's Edge program and it would include the factory warranty.  Went in looked over the bike and agreed to it.  Started the paper work on Wednesday and was returning on Friday to finalize and pick up the bike.  Within two days they added on setup, freight, and a $200 administrative fee.  Also when they got out the odometer statement it had 200 more miles than what they told us it would two days before.  Needless to say we walked out and took our business somewhere else.  They tacked on close to $1000 dollars with fees that the sales person has promised would not be on the sale. Stay completely away from this dealer. They have businesses in Ames, IA Cherokee IA, one in MN and one in IL." - SS 02/04

"Purchased a 2002 883 Sportster from these guys, and they are a great group of people to deal with.  Prices are about 900 over MSRP, but they had the bike in stock, and were very interested in making a deal. (I should add that the cost of the 500-1000 mile service is part of the $900) I need to get the bike lowered and they are basically giving me labor for free (their normal is only 48 an hour, way cheaper than the dealership in MY town) plus, they put on a few of the accessories I wanted before I even came in for free.  We had to drive from about an hour and a half away, and ended up getting there at 6:05...the shop closes at 6. They acted like it was no big problem, and several people had stayed just to help us out. Easy to work with, did all of the numbers on the phone prior to going there. (Dealership in my town would not even talk on the phone about what their prices were) Great shop, have some 2002 in stock!" - BF 05/02

"We have purchased three new bikes all at MSRP. They offer a 20 percent discount on accessories. Very friendly and knowledgeable people. Their main concern is to get everyone riding that is interested." - CJ 11/01

"I had the good fortune of using Metro HD during a road trip. I was in need of an oil change and I had no appointment. The service manager was extremely accommodating and friendly, as was the service technician. The work was done to my satisfaction in a minimal amount of time. I would not hesitate to use them again in the future." - LW 08/02

"I was so impressed with the conversation I had with the salesman over the phone I drove 2000 miles round trip to do business. The gentleman that sold me  my 2005 Screamin eagle Electra glide 2 Classic rolled out then red carpet for me! The parts man there was excellent along with the service dept. person who did the diagnostics on the race tuner. The sales person there took time to offer the best application for my bike which was far better my own ideas. I do all of my business with them via mail and saved thousands of dollars by taking this long ride from Alabama to Iowa. I got to  many extras to list. I also made friends with these people on a personal basis. If every Harley dealership were as good as Cedar River Harley, there would be no reason to shop anywhere else in the U.S." - RC 12/05

"Went to trade in my 1998 H-D Ultra Electra Glide with 53,000 plus miles.  The trade in price wasn't even worth considering.   I told the salesman so and he said, "With out sounding rude.  Good, I don't want your bike anyway, has to many miles on it."    Went into how many people he has on his list that want a new 2002 Harley.  In fact the 2003 list is a book, there are so many people who want one." - NB 8/01

"These people are a pleasure to do business with. They serviced two of my Harleys not purchased there, and I was just able to buy my first from them... a 2003 Fatboy. I bought it at MSRP. They sell all of their bikes at MSRP + Freight and Setup ($600 total). They do not usually have many new bikes on the floor because of their fair pricing. Owner and Sales Staff are very nice and accommodating. Highly Recommended!" - SB 09/02

"Cherokee HD was just purchased by Zylstra H-D of Ames IA. Only 2 former employees got hired by Zylstra. Cherokee HD used to be a MSRP dealer. Zylstra is known for his huge prices." - JR 02/04

"Zylstra Harley-Davidson bought out the former owners of Cherokee Harley-Davidson in 2004.  From the start Zylstra did everything they could to drive the loyal customers of Cherokee Harley-Davidson away. First, they only retained one employee from the old store.  As a result, the customers did not know anyone in the store anymore.  Then, they shut down the local HOG group. Now, thirty months later Zylstra closed the Harley-Davidson store in Cherokee on July 31, 2006.

"Wife and I are on a mission to order a 2002 Softail, hitting all the dealers in the area. Walk into Hawkeye at 4:30 PM on a Wednesday night (open till 8pm). Stood right next to the meager selection of bikes for 30 minutes, should have been obvious we wanted something. Nothing doing, nobody spoke to us, we left, as did another couple that looked to be pretty interested. Only new bikes on the floor were seriously burdened down with expensive accessories. Only the Sportys were at reasonable prices. How do the pay the bills??" - TK 9/01

"This dealership is the worst I've ever experienced.  I didn't buy from them because they don't have many bikes and really didn't want to answer my questions.  They are the closest dealer to me so I had them do my 5k service.  They were supposed to call when the bike was done.  Two weeks later, I called asking what the deal was.  They said the bike had been done a long time ago.  I went to pick it up which is a half hour drive.  When I got there the bike wouldn't start.  There was two hours left for the service dept but all mechanics were gone.  A week later I call again and turns out they left a tool in my bike which didn't allow it to start.  Two trips after getting the bike, I lose the clutch on the interstate (I had to stall it to stop it) while going to take a final exam which I was almost late to after getting a ride.  The mechanic forgot to tighten the clutch nut.  They wouldn't put the spark plugs I wanted in for the 5k service.  They adjusted the carb way too rich and it fouled them quick.  After getting the bike, it has stalled several times and takes 10 minutes trying to get it to run again.  After refueling sometimes it won't start.  The primary developed a leak after I got it back.  I sent it back for them to fix, and now 2,000 miles later, it's leaking again.  The manager offered me nothing for my troubles except 10% on 1 item when I complained (I had to pay full price for the service).  I get that for being a hog member, so I never took him up on it.  I found out only 1 mechanic had been to Harley school out of 7, and I think he quit.  I suggest everyone keep away from this stealer." - JD 05/03

"Great service, helpful and personable staff. One gentleman answered my son\'s many questions about the history of H-D cycles." - TF 10/05

"On our way through area after a late afternoon lunch break our kick stand spring broke so we stopped in. They didn't have one in stock but took the bike into their shop, took a spring from a new bike and replaced mine with it. No charges, refused a tip. What can you say. Bikes for Sale at the time were just over MRSP." - PG 11/01

"I don't know about their new bike prices, but the owner and the service department are great. I had a flat about 60 miles south of them on a Saturday at 4PM. The closest dealer said they were closing and they couldn't do anything till Monday.  I called Wiebler's from the yellow pages and they put me on hold to call dealers nearer to me, and when they couldn't get anyone the owner came and picked me up, and the service department stayed open on Sat. night to take care of the flat. They are about 150 miles from where I live, but the next bike I buy is coming from them. Here's a tip when looking for a dealer: use one (like Wiebler's) that sponsors a flat track racer....that will tell you right off the bat that the dealer is a bike lover not a money lover." - TK 10/02

"I was traveling from yellow stone through Des Moines when my front tire became flat. It was Saturday night  labor day weekend.  Sunday morning I called the owner at home to help me and he got a mechanic to come in with him within one hour. I was incredibly grateful and tried to give him a tip, but he would not accept it. They are absolutely wonderful people!" - JH 9/01

"On my way to Sturgis, I developed a bad rocker cover leak, I stopped at Zook's very early, only the owner was there. Mr. Zook fixed the leak himself. I was  on my way in less than 2 hours. They have a new building just off I-80, very nice. I highly recommend this dealer." - SB 9/01

"My husband and I had gone down to Des Moines to look at a used Sporty, and found ourselves in Zooks.  From the moment we in, we were treated like family. All of the people there are terrific. We told our salesman that what we really wanted was a Superglide and figured we would have to wait several months to get one.  To our surprise, we were told that they would have one coming in 3 weeks, and even better, they were asking only a few hundred more that MSRP.  When we explained that this would be our first bike, they even offered to pay for our motorcycle safety class. When we went to sign the papers, we were impressed with how interested every department was in helping us. Because we did not have our licenses yet, they trailered the bike up to us. The guy who brought it up to us put it in the garage for us, and went over all of the bike with us again.   When we decided to purchase a smaller bike for me two weeks later, the first thing I did was to call Zooks. Unfortunately, they did not have any 883's in stock, but my salesman helped me to hammer out a deal with another dealership on the bike I purchased even thought it was not his sale or dealership.  That is true service! We will do all of our service with Zooks!" - BF 05/02

"Friendly staff.  Clothing and accessories seemed to be in line with the catalog prices. No prices on bikes though." - TH 06/02

"I noticed on the dealer Zook's webpage that they had bikes. Called up and talked the salesman and told him who I was, where I was calling from (Omaha) and what I was looking for (black 2003 Softail standard). He said that they just rolled one out on the floor. This was late Friday afternoon, September 13. Told him my wife and I would drive over to Des Moines the next morning. After talking some more he asked why I was not buying in Omaha, and I told him the Omaha dealer has no bikes. After some more small talk he said see you tomorrow, and we hung up. Next day wife and I drove 2 1/2 hours to Des Moines and located dealer. When I approached him and told him I was there from Omaha to look at the Softail, he turned white and after stammerering for 3-4 minutes finally blurted out " I can not sell you a bike-the owner instituted a 50 mile radius policy for new bike sales on August 1." Stunned, I asked why he did not tell that to me on the phone and save me a 2 and 1/2 hour drive. I also asked him why they go to trouble of having a webpage if they only sell local. No answer except more stammering. As I got my wife to leave he did try to sell me a bike -one all loaded up with 1300$ of dealer added junk. Of course the owner was conveniently  "out for the day". These idiots cost me a tank of gas and 6 hours in the car. Avoid them at all costs." - DT 09/02

"I have been looking for over a year and finally saved enough money to buy the new scoot that I always wanted (FXDL). Went in the Zook’s (local dealer for me) and talked with the salesman that I have been working with.  Told him that a friend of mine could get me a 100th Lowrider at sticker from C & C in Chariton.  So I asked if that would be possible for me to do the same here locally. I was asked to get a purchase agreement to prove that one could be bought for that and he would take it to Zook for a better price.  I told him to make the phone call it was not my duty to do his job.  After leaving in a poor mood over the situation, I called C & C and they did not have any more for the year coming so my bud told me to get hold of Clinton H-D in Clinton.  Talked with Clinton H-D on the phone, told me about a 2 tone for July with alarm, let me know that he would happily sell for sticker and all I had to do is send the deposit for the bike and it was mine. Zook’s never called me back to let me know one way or the other so off went the deposit to Clinton H-D and in July I will finally have the Anniversary Low Rider in my possession.  I was treated badly in the negotiation for the bike and will happily try on my clothing and look for chrome goodies there but will not spend 1$ for his ego.  I remember when he was starving and was glad to sell me parts, accessories and clothing but he has now forgotten the peons like me. If you want convenience in Des Moines metro area and a 10% overcharge go to Zook’s if you can wait I would highly recommend the Clinton H-D in Clinton IA and C&C in Chariton.  Both were friendly and helpful to me." - AS 04/03

"These people are excellent, they will bend over backwards to make you happy. Recently traded an '01 Wide Glide for an '01 Ultra. No BS, no high pressure, just simple business dealings. Their 1st offer for my Wide Glide was $1800 over another local dealer, and they went a bit higher before it was done. Got several calls in the next couple weeks to make sure everything was going OK with the new bike. They will get my business again." - TK 11/02

"Called on a Super Glide they had in stock. Price quoted to me was $4500 over list. For a completely stock unit! Gave me the ole "If someone else will give you a better deal, get in in writing and I may be able to work with you" I'll buy the better deal elsewhere thank you!" - CH 09/02

"Although I am from the Kansas City area bought my first Harley from Them! Dealers in this area are notorious for changing way over MSRP! Bought an 02 Ultra Classic at MSRP plus 450 frt and Set Up!! Found them to be very courteous and have taken advantage of the 10% discount many times!" - MO 10/02

"This is a 2nd generation dealer. I have bought bikes from them since 1968. They sell for MSRP and 10% off all new parts bought with bike. The service dept. is great and the sales people are knowledgeable and friendly. Just opened up a new showroom, very nice." - SB 4/01

"Stopped by the other day. Lots of new and used bikes. VERY HIGH prices on all bikes. Will sell to anyone willing to pay the price. Friendly sales staff and lots of chrome and leather stuff for sale." - SB 5/01

"In the process of remodeling store. Doubling the showroom space. They still have new 2001 Harleys for sale. The sales person I talked to believed they are the only ones selling Harleys and was asking $2000 over retail for a 2002 Softail deuce fuel injected." - BC 12/02

"Dealership was recently sold to a local businessman.  The new owner has hired most of the former staff from Cherokee Harley-Davidson and is trying to make the store more user friendly and competitive on prices than it used to be." - BJ 05/04

"Excellent dealership, tops in customer service, all reasonable parts available immediately.  Buell sales manager is top notch." - KN 05/03

"I was very impressed by the way I was treated at H-D/ Buell cycle center. I did not have to wait long at all on a weekday (MAYBE 3 minutes tops!). The salesman that I spoke with, was very easy to talk to and great to work with. He offered MSRP right away when I told him what I was looking for. I put a deposit down, and away I went to get my financing through a local bank. It turned out that I got a better deal with a used '02 sporty from a guy I knew, and did not buy the bike from W-loo H-D. I went back & talked with the salesman & got ALL of my deposit back, with a smile too!" - SW 03/04

"Awesome sales help and worked with me to get financed exactly in the payment range I needed.  Had called them with what I was looking for and price range and they had just gotten a bike in that fit.  And what do they go and do, hold the bike with no deposit or reserve money There were some things on the bike I needed and they changed it, no charge.  Wanted a leather jacket, got it, no questions asked and even the one I chose.  Got the dealer shirt of course and another 45 buck one thrown in.  Oh, and they surprised me too.  About 2 weeks after I had the bike, a package shows up at my door from them.  I open it up and here is a wood/metal plaque that is engraved with my name and my bike info and it is congratulating me on getting my Harley.  They NEVER made mention of this little surprise, which I think is really cool, talk about pleasant surprises." - CW 09/05

"When I purchased my Deuce I priced four dealers.  I contacted each dealer by phone first.  Waukon's salesman quoted a price that was $2000 over MSRP.  Obviously I did not do business there, and will not even contact them when I but again in the future." - JM 01/04

"Searching for a Buell I contacted many dealers. I was offered a price from one dealer and quoted it to Waukon HD. They matched the price, and the bike they offered had 1/3 of the miles and a few extras. They may ask a higher price but quote them a better deal and they will work with you.  The entire environment was very friendly." - SS 02/04

"I just purchased a new Sportster from this dealership.  I have never received such wonderful customer service!  They are honest, friendly, and willing to go the extra mile for their customers.  I was treated great by all employees at the dealership from the salesman to the financial person to the retail clerks.  This was an outstanding transaction!  I would highly recommend this dealership to anyone looking to buy a bike.  I traveled a couple of hours to buy here and it was worth it!" - MS 11/04